Skip to content

Built for Real People. Rooted in South Carolina.

 Royal Palms Group is a multi‑service agency dedicated to protecting families, businesses, and communities with honest guidance, fast support, and real‑world understanding. 

7A69E6EE-684F-40F7-BD55-8CC891625DC7
500K+
Small businesses in South Carolina
200K+
Active businesses in South Carolina
247
Insurance complaints filed statewide last year

Royal Palms Group

Our Story

Royal Palms Group was built for the people who keep South Carolina moving — the contractors, families, small businesses, service pros, and everyday workers who deserve straight answers and real support.

Founded with a simple mission — make insurance and compliance easy, honest, and accessible — Royal Palms Group has grown into a multi‑brand service company serving Myrtle Beach and surrounding areas.

We don’t believe in the runaround. We don’t believe in confusing insurance talk. We believe in clarity, speed, and doing right by people.

OUR VALUES

Honesty First

We tell you what you need — and what you don’t. 

Blue‑Collar Respect

We serve the people who work hard, build things, and keep this state running. 

Clear Communication

No waiting days for answers. No confusion. No stress. 

Our mission

To protect people, empower businesses, and simplify the insurance and compliance process — one honest conversation at a time.

What We Do

Commercial Insurance

Protection for contractors, trades, small businesses, automotive shops, hospitality, medical offices, cannabis/CBD retailers, and more.

Personal Insurance

 Auto, home, renters, motorcycle, boat, and umbrella coverage for families across South Carolina. 

Life Insurance

Simple, affordable protection for families, business owners, and anyone planning for the future.

Royal Palms Notary & Compliance

Mobile notary, loan signing, fingerprinting, I‑9 verification, apostille, and business filings — fast, reliable, and convenient. 

IMG_9332

WHY CLIENTS CHOOSE US

  • Real people, real support
  • Fast quotes & fast COIs
  • Multiple carriers for better pricing
  • Blue‑collar friendly communication
  • A brand built on trust, not pressure

Our team

Meet the awesome folks who make all of this possible day to day

IMG_7690

Kacie Roof

 Kacie Roof — CEO & Principal Agent Kacie leads Royal Palms Group with a focus on honesty, clarity, and real‑world support. She oversees all agency operations, carrier relationships, client experience, and service standards across every division of the company. 

Join our team

Let's work on great things together and enjoy all the perks of Royal Palms.
Explore exciting opportunities and be a part of a dynamic and innovative work environment.

Get in touch